About Us

 At D3 Flooring, we don’t just lay floors—we craft experiences. With decades of specialized expertise in multi-family new construction, build-to-rent, new home construction and commercial projects, we are dedicated to transforming your vision into reality.

Our team understands the unique challenges of each sector, and we leverage our extensive knowledge in flooring, building, and general contracting to deliver exceptional results tailored to your needs. We pride ourselves on our attention to detail, quality craftsmanship, and commitment to exceeding your expectations.

Choose D3 Flooring for your next project and experience a partnership built on trust, reliability, and excellence. Let us help you create inspiring spaces that stand the test of time! Your success is our mission. 

Pembroke Pope, a native of Washington, Georgia, founded D3 Flooring in 2018 with a vision to build a resilient, diversified flooring company rooted in partnership, integrity and competitive greatness. Pembroke and his high school sweetheart Chrissie have raised their three children—Jackson, Katie, and Caroline—in Canton, Georgia, where they have called home since 2005.

Pembroke’s career in construction and flooring spans over two decades. After college, he traveled the East Coast with a commercial construction crew before joining MDC Homes (later McCar Homes) in 2001 as a Warranty Associate. By age 28, he had risen to Associate Builder, Builder, Purchasing Manager and Area Manager, showcasing his leadership and drive. During the 2008 economic downturn, Pembroke pivoted to sales, excelling as an outside sales representative for Emser Tile and later as a top-performing Builder/Multifamily Sales Representative and Southeastern District Manager for Mohawk Industries.

In 2018, Pembroke launched D3 Flooring to create a company capable of thriving through economic challenges, focusing on new construction single-family, multifamily/build-to-rent, and commercial projects. His mission was to establish a business as strong and adaptable as the values he’s lived by throughout his career. Under Pembroke’s leadership, D3 Flooring stands as a trusted partner in the industry, delivering great service and quality with every project.